Pre-Save Campaigns

Updated July 2026.

Yes — LabelGrid supports Spotify pre-saves through LabelGrid Gate and the LabelGrid Tools WordPress plugin, so fans can save your release to their library before it launches. Pre-saves convert to streams and library adds on release day, which helps concentrate early momentum. This guide explains how pre-saves work and how to set one up.

For the plugin that powers pre-save landing pages, see the LabelGrid Tools WordPress plugin on labelgrid.com.

Setting up a pre-save at a glance

Step	What you do	What LabelGrid does
1. Prepare the release	Create and submit your release in LabelGrid with the correct release date	Runs quality review and prepares the release for delivery
2. Get approval	Wait for the release to be approved (submit 2 to 3 weeks ahead)	Approves the release so pre-save links become active
3. Build the pre-save	Set up a Spotify pre-save through LabelGrid Gate or the WordPress plugin, with optional playlist/artist-follow steps	Generates the Smart Link landing page and pre-save flow
4. Share the link	Promote the pre-save link across social, email, and ads	Tracks the campaign via advertising events (Facebook and Google Ads)
5. Release day	Announce the launch	Adds the release to each pre-saver’s library automatically

What a pre-save is and why it matters

A pre-save lets fans commit to your release before it comes out. On Spotify, a fan authorizes the pre-save once, and the release is added to their library automatically the moment it goes live.

Pre-saves matter because they front-load engagement:

• Day-one streams. Pre-saves convert to library adds and streams on release day, so activity that would trickle in over a week lands at launch.
• Algorithmic momentum. Concentrated early activity can strengthen your standing in personalized surfaces such as Release Radar.
• Follower growth. LabelGrid’s Spotify pre-saves offer optional playlist and artist-follow steps, so a pre-save can also grow your following.
• A single link to promote. The pre-save lives on a Smart Link landing page you can share everywhere.

How to set up a pre-save

LabelGrid delivers pre-saves through LabelGrid Gate and the LabelGrid Tools WordPress plugin. Both create a Smart Link landing page for your release and handle the Spotify pre-save flow.

1. Submit and approve the release first. Pre-save links only work once your release is submitted and approved in LabelGrid. Because approval and delivery take time, submit 2 to 3 weeks before your release date.
2. Create the pre-save. In LabelGrid Gate or the WordPress plugin, set up the Spotify pre-save for the release. You can enable optional steps such as following a playlist or your artist profile as part of the pre-save.
3. Customize the landing page. Pre-save and Smart Link settings are customizable at both the global and individual-release level, so you can match your branding.
4. Add conversion tracking (optional). The plugin supports advertising events for Facebook and Google Ads, so you can measure which campaigns drive pre-saves.
5. Share and promote. Share the pre-save link across your channels and keep promoting it until release day.

Note

Pre-save support is included on all standard plans. If you only need the WordPress integration and pre-save campaigns without distribution, the standalone Gate plan is $39 USD per year, billed annually.

Tip

Give yourself enough lead time. A pre-save campaign is only as strong as the promotion behind it, so 2 to 3 weeks lets you build an audience before launch. See Distribution Lead Times for planning guidance.

Apple Music pre-orders

Alongside Spotify pre-saves, Apple Music supports pre-orders, which let fans add or buy your release ahead of launch. Apple Music pre-orders can be set up to 366 days before the release date. You can run an Apple Music pre-order and a Spotify pre-save for the same release.

FAQ

”Does LabelGrid support pre-save campaigns?”

Yes. LabelGrid supports Spotify pre-saves through LabelGrid Gate and the LabelGrid Tools WordPress plugin, so fans can save your release to their library before it launches. Pre-save support is included on all standard plans and on the standalone Gate plan ($39 USD per year, billed annually).

”When should I start a pre-save campaign?”

Start 2 to 3 weeks before your release date. Your release must be submitted and approved in LabelGrid before pre-save links work, so plan enough lead time for review and delivery.

”What do fans do when they pre-save a release?”

Fans authorize the pre-save once, and the track is added to their library automatically on release day. LabelGrid’s Spotify pre-saves also offer optional playlist and artist-follow steps so a pre-save can grow your following at the same time.

”Does a pre-save help my release perform better?”

Yes. Pre-saves convert to streams and library adds on release day, concentrating early activity that can strengthen day-one performance and algorithmic momentum such as Release Radar.

”How are Apple Music pre-orders different from Spotify pre-saves?”

An Apple Music pre-order lets fans buy or add a release ahead of launch and can be set up to 366 days before the release date. A Spotify pre-save adds the release to a fan’s library automatically when it goes live. You can run both for the same release.

Related guides

• LabelGrid Tools WordPress Plugin - Set up pre-saves, Smart Links, and catalog sync
• Distribution Lead Times - How far ahead to submit and approve a release
• Promo Tools - Smart Links, gated downloads, and campaign tools

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Questions about pre-save campaigns? Contact our support team